Emily M. Groch
My superpower is storytelling--nothing thrills me quite like finding a great new story or insight to pursue. I started writing fiction as a child, then branched into academic research and writing while studying English during colllege and grad school. After entering corporate America, I quickly became adept at a wide range of business writing. I have experience writing SEO & GEO content, blog posts, market intelligence articles, whitepapers, arts reviews, and more. In my day job, I am a full-time content strategist and consultant. How can I help you bring your stories to life for your business or personal brand?
Recent Work
Explore a featured selection of my writing work below.
Market Intelligence
Explore my market intelligence work below.
Industry Voices—Groch: Wave goodbye to AT&T TV Now and U-verse TV in 2020
I anticipate the deaths of U-verse TV (for new subs) and AT&T TV Now in the first half of 2020, as AT&T focuses on AT&T TV and HBO Max within its broadband markets.
AT&T first launched AT&T TV, the streaming version of its premium pay TV service, in 10 markets in August 2019, and added four more markets in November. The company plans to expand the product nationwide next month. In the areas where AT&T TV is available today, the company has reduced marketing efforts for its legacy TV products, w...
AT&T first launched AT&T TV, the streaming version of its premium pay TV service, in 10 markets in August 2019, and added four more markets in November. The company plans to expand the product nationwide next month. In the areas where AT&T TV is available today, the company has reduced marketing efforts for its legacy TV products, w...
Comperemedia 2021 Telecom & Media Trends
Three telecom marketing themes catalyzed by the COVID-19 crisis
Industry Voices—Groch: Prime Day promo roll-off cuts into Sling TV’s subscriber base
Dish Network just announced that Sling TV posted its first quarterly net subscriber loss since its launch. This is a big swing for the service, considering that Sling’s 94,000 subscriber decline in the fourth quarter of 2019 followed an impressive gain of 214,000 in the quarter prior. Dish blamed increased competition and programming gaps for the decline. While these factors undoubtedly had an impact, it’s likely that the losses were compounded by users rolling off of Sling TV’s big Prime Day pr...
Comperemedia Telecom and Media Trends 2020
Industry Voices—Groch: As streaming video services multiply, the aggregation wars heat up
At Comperemedia, we’ve been talking with clients for the past few years about the importance of video content aggregation, as consumers demand the ability to customize their video content and, of course, desire convenience. Amazon Channels was a pioneer in streaming aggregation, gradually bringing more than 200 streaming video options to its Prime Video subscribers as optional add-ons. An nScreenMedia report found that a third of Amazon Prime Video subscribers have purchased an add-on through Am...
Industry Voices—Groch: The Disney+ bundle forces streamers to weigh cost vs. customization
Social media conversation exploded this week when Disney announced its $12.99/month bundle of Disney+, ESPN+ and Hulu with ads. Many consumers expressed excitement at the low price point, while others balked at the idea of having to pay for sports. Still others complained that they don’t want Hulu with ads. The varying reactions to the Disney+ streaming bundle help illustrate two of the key drivers of cord cutting: saving money and subscribing only to the content you want to watch. Disney is hop...
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